Monday, November 27, 2006

Lindt Lindor (in a bar)

What a brand! Lindt chocolate has it all - great products, attractive packaging and chocolate-craving-inducing adverts.

I love to use Lindt's dark chocolate for cooking as it has such a high cocoa content yet is still sweet enough to nibble on if I don't use the whole bar. Their extra-creamy milk chocolate is delicious - just think of their gold Easter bunnies with solid ears and their Christmas reindeer, which have just started appearing in the shops again. I'm not a huge fan of white chocolate, but I could happily eat quite a lot of theirs. I remember as a child the delight I felt when our Swiss relatives sent us a perspex box stacked full of tiny rectangular Lindt chocolates with pictures of perfect Swiss mountain scenes, or colourful photos of Bernese mountain dogs with their tongues hanging out. And just think of those glorious television adverts which appear on our screens as Christmas or Easter approaches - you know the ones, a big vat of gleaming melted chocolate is swirled by a man in a comical chef's hat. I'm sure M&S's advertising agency were inspired by this to come up with their beautifully filmed food porn ads.

Anyway, as comfort (or treat yourself) chocolate goes, Lindt Lindor is stunning. It's very sweet, yet each piece melts in your mouth, and it has a gorgeous depth of flavour. The Lindor balls are lovely but very overpriced, so I was delighted when the bar versions appeared in the shops. Look out for them - you won't regret it...

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